Responsibilities

• Define the overall SMB marketing & creative strategy to increase awareness and utilization of Sponsored Products (audience segmentation, creative/content strategy, channel strategy, and marketing calendar)
• Create on-brand, best in class content, tailored to appropriate customers to effectively build acquisition campaigns
• Own end-to-end campaign management from ideation to execution and measurement
• Audit existing content and identify gaps in content assets
• Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
• Analyze, report on, and optimize against key performance metrics
• Preferred Intermediate experience with SQL in performing data extrations and analysis
• Experience leveraging large data sets for customer segmentation, targeting, experimentation and analysis
• Own lifecycle marketing strategy and execution, leveraging segmentation and customer insights to evaluate impact and inform CX, channel and audience decisions in partnership with data science, marketing operations, and tech teams.
• Drive reporting, insights, and optimization loops, sharing learnings with stakeholders and implementing data-driven recommendations to enhance long-term business performance.

Requirements

• Bachelor's degree
• 7+ years of professional non-internship marketing experience

Preferred

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Can work proactively and independently, meet deadlines, and deliver on projects and tasks

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave