Sr. Marketing Manager

Responsibilities

• Help develop and execute integrated marketing strategies that build awareness, strengthen brand positioning, and drive consumer demand.
• Lead the planning, coordination, and execution of brand campaigns across digital, social, experiential, and retail channels.
• Manage creative development and production, working with internal resources, agencies, designers, and external partners.
• Ensure consistent brand messaging, creative excellence, and execution across consumer touchpoints.
• Coordinate influencer partnerships, brand collaborations, PR initiatives, and experiential activations.
• Support new product launches, including positioning, go-to-market planning, creative development, and marketing activation.
• Identify opportunities to make Free Spirits more culturally relevant, distinctive, and engaging to consumers.
• Partner with our digital and e-commerce teams to ensure brand marketing, consumer acquisition, and online sales strategies are aligned.
• Coordinate integrated campaigns across DTC, digital advertising, email, social media, and retail e-commerce platforms.
• Drive the creation and execution of on-going social media content and the day-to-day management of social engagement for the brand on key platforms

Requirements

• 4–6+ years of progressive marketing experience, preferably within consumer packaged goods (CPG).
• Experience working with brands sold through both physical retail and e-commerce channels.
• Demonstrated success developing and executing integrated marketing campaigns.
• Strong understanding of trade marketing, shopper marketing, retail activation, and consumer brand building.
• Experience working with sales teams, retail partners, distributors, or brokers.
• Strong analytical skills, with the ability to interpret sales data, campaign performance, and consumer insights.
• Familiarity with NielsenIQ, Circana, SPINS, or similar syndicated retail data platforms.
• Experience managing marketing budgets, agencies, creative partners, and multiple concurrent projects.
• Excellent communication, organizational, and project management skills.
• Ability to work independently, prioritize effectively, and thrive in a fast-paced entrepreneurial environment.

Preferred

• Experience in beverage, food, wellness, or other high-growth CPG categories.
• Experience at an emerging or challenger brand scaling through national retail distribution.
• Familiarity with major grocery, natural, mass, and specialty retail channels.
• Experience with retail media networks, digital advertising, and e-commerce platforms.
• Working knowledge of Shopify, Klaviyo, Google Analytics, Meta Ads Manager, or similar marketing tools.
• Experience supporting new product launches and retail expansion initiatives.
• Understanding of the relationship between marketing investments, retail velocity, and profitable revenue growth.

Benefits

• Health and wellness benefits
• Flexible/hybrid working environment