Responsibilities

• Direct-to-Consumer Marketing Strategy
• - Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives.
• - Define audience strategies, messaging frameworks, and value propositions that shape how iRhythm engages and educates patients across multiple disease states.
• - Partner with business leaders across iRhythm to ensure patient engagement strategies support enterprise priorities and future growth opportunities.
• Omnichannel Campaigns & Consumer Engagement
• - Lead development and execution of compliant omnichannel DTC campaigns that build awareness, educate patients, and support appropriate provider-led conversations.
• - Partner with iRhythm Marketing, Public Relations and Communications teams and external agencies to develop, launch, and optimize paid, owned, and earned media programs across relevant consumer touchpoints.
• - Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets that improve consumer understanding and engagement.
• - Support internal readiness and field pull-through by creating clear guidance, launch materials, and enablement resources for commercial teams and customer-facing stakeholders.
• Customer & Market Insights

Requirements

• Bachelor's degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred.
• 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations.
• Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels.
• Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations.
• Exceptional communication, presentation, storytelling, and executive influence skills.
• Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership.
• Ability to thrive in a fast-paced, collaborative, and evolving business environment.
• Travel up to 20% domestic travel is anticipated for this position, including customer meetings, conferences, agency sessions, and team events.
• Experience engaging patients through both direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations.
• Strategic consumer marketer with an entrepreneurial mindset and the ability to build scalable DTC marketing capabilities in a regulated healthcare environment.

Benefits

• Medical, dental, and vision coverage starting on your first day
• Paid holidays
• Generous PTO
• 401(k) with company match
• Employee Stock Purchase Plan
• Paid parental leave
• Family benefits
• Pet insurance discounts
• Cultural committee and volunteer opportunities
• and more.