Sr. Marketing Manager - Demand Generation

Responsibilities

• Take ownership of demand generation performance and identify opportunities to accelerate growth.
• Challenge existing marketing approaches, test new ideas, and pursue strategies that deliver stronger results.
• Turn broad business objectives into actionable campaigns that influence target accounts and generate qualified opportunities.
• Maximize HubSpot's capabilities to improve automation, visibility, campaign performance, and sales alignment.
• Build and advance account-based marketing strategies that move prospective customers through complex buying cycles.
• Identify gaps in existing systems and processes, then implement solutions that improve speed, efficiency, and scalability.
• Connect campaigns, content, events, digital marketing, and sales outreach into coordinated growth initiatives.
• Develop reporting that reveals what's working, what isn't, and where the greatest opportunities exist.
• Partner directly with Sales leadership to improve lead qualification, follow-up, and pipeline contribution.
• Direct outside marketing partners and resources to achieve business objectives.

Requirements

• 6+ years of progressive B2B marketing experience, including demand generation or marketing operations
• 3–5 years of hands-on HubSpot experience, including workflows, segmentation, campaigns, lifecycle management, reporting, and data governance
• Demonstrated success developing campaigns that generate qualified pipeline or measurable revenue impact
• Experience building account-based marketing programs and partnering closely with Sales
• The ability to translate business goals into marketing strategies and execute them
• Experience improving marketing systems, automation, campaign processes, and reporting
• Strong communication skills and the ability to influence stakeholders across departments
• Experience managing external agencies, vendors, and marketing resources
• Experience in professional AV, broadcast, enterprise technology, systems integration, software, or other complex B2B solutions is valuable.

Preferred

• Familiarity with ZoomInfo, Apollo, LinkedIn Campaign Manager, Google Ads, AI-driven marketing tools, or related technologies is a plus.