Sr. Marketing Communications Strategist

Responsibilities

• Develop integrated marketing communication strategies and annual marketing plans aligned with business objectives, market opportunities, and commercial priorities.
• Leverage market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and develop actionable marketing recommendations for content development.
• Translate customer needs and business priorities into effective communication strategies, messaging frameworks, and campaign plans.
• Develop audience segmentation strategies and customer journey frameworks that support engagement, awareness, consideration, and adoption objectives.
• Identify emerging market trends, customer needs, and digital engagement opportunities to continuously improve marketing effectiveness and customer experience.
• Work with the Digital marketing to support the development and execution of omnichannel marketing campaigns across digital, social media, email, web, events, advertising, public relations, and other communication channels.
• Support product launches, market development initiatives, and business growth objectives through strategic marketing communications planning and execution.
• Ensure marketing programs are aligned with brand standards, messaging strategies, and regulatory requirements.
• Partner with cross-functional teams to deliver integrated campaigns that create a consistent and engaging customer experience.
• Support the development and execution of compliant patient-focused and direct-to-consumer marketing initiatives designed to increase awareness, education, and engagement.

Requirements

• Bachelor’s Degree in related field or equivalent combination of education and work experience.
• Minimum 5 years of experience in healthcare, life sciences, or technology based products. 2 years minimum of marketing experience preferred.

Benefits

• Career development with an international company where you can grow the career of which you dream.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.