Sr. Marketing & Communications Manager, Events & Experiences

Responsibilities

• Marketing Strategy & Campaign Execution - Develop and execute integrated marketing campaigns aligned with business objectives and event goals - Translate business goals into integrated marketing and communications strategies that drive measurable outcomes - Drive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-up - Manage multi-channel campaigns across email, web, social, paid media, and internal and partner channels Communications & Audience Engagement - Create compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employees - Develop targeted email campaigns using audience segmentation, personalization, and marketing automation - Ensure communications are clear, engaging, and aligned with Autodesk's brand voice Project & Stakeholder Management - Own the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelines - Manage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholders - Anticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on time Performance & Optimization - Monitor registration, conversion, attendance, engagement, and channel performance - Use data and audience insights to optimize campaigns and recommend improvements - Share results, learnings, and recommendations with stakeholders and leadership

Requirements

• 10+ years of experience in marketing, audience acquisition, or campaign management
• 8+ years of professional experience writing, editing, and developing marketing and communications content for diverse audiences, including email campaigns, executive communications, presentations, websites, and event marketing assets (i.e. blogs, website, ppt toolkits etc)
• Experience with Marketo and Salesforce
• Experience developing and executing integrated, multi-channel marketing campaigns across email, web, social, and paid media
• Experience managing audience-segmented email campaigns, including personalization and localization for global audiences
• Demonstrated experience managing marketing calendars, campaign roadmaps, timelines, and deliverables for large-scale programs
• Experience developing campaign frameworks, playbooks, templates, and standardized processes
• Experience partnering with cross-functional teams to execute marketing programs and campaigns
• Experience using campaign analytics, registration data, and performance metrics to optimize marketing outcomes
• Hands-on experience with marketing automation, CRM platforms, and campaign analytics tools

Preferred

• Experience leading marketing and communications programs for large-scale customer conferences, employee events, or flagship corporate programs
• Strong understanding of audience acquisition, customer journey marketing, and event lifecycle communications
• Strong organizational, project management, and stakeholder management skills
• Collaborative, adaptable, detail-oriented, and results-driven, with the ability to manage competing priorities
• Experience communicating with senior executives and navigating complex cross-functional environments

Benefits

• Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/