Sr Marketing Campaign Manager

Responsibilities

• Lead the planning and execution of the AMERs campaign calendar to increase market share, build brand awareness and hit pipeline generation targets.
• Localize global thematic campaigns for local market needs, identifying required regionalization and local channel activation.
• Use market intelligence and buyer insights (in partnership with Product Marketing) to shape campaign messaging, segmentation and ABM motions.
• Feed AMERs insights and intel into the creation of global campaigns and identify areas for regionalization to execute locally - ensuring pipeline forecasts, objectives and promotional activities are aligned for regional implementation.
• Independently manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment. Proactively identify potential risks or blockers and adjust plans to keep campaigns on track and deliverables on time.
• Develop campaign resources for local initiatives, including timelines, decks, one-pagers, Slack channels, and Asana projects, to ensure stakeholders know where to access information and ask question.
• Partner with the BDR and Sales leaders to design and execute the campaign follow-up plan upon launch. Take ownership of monitoring performance and proactively optimize follow-up activities to improve conversion rates.
• Independently deliver timely and precise campaign updates to broader marketing and GTM teams via Slack, GTM meetings and reporting.
• Independently create and refine short-form copy aligned to global messaging and brand guidelines. Optimize content for local channels to increase engagement and relevance.
• Review global content and provide regional feedback from a AMERs perspective, ensuring local nuances and audience needs are represented and incorporated.

Requirements

• Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
• Demonstrated success executing marketing strategies for up-market segments.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
• Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
• Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
• Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
• Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
• Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.

Benefits

• Equity in a global, high-growth HR tech SaaS leader
• 401(k) with a 3% company match effective the month following your start date
• $2,500 employee referral bonus
• Medical, dental, and vision coverage from day one
• $1,920 annual wellness stipend to support your physical and mental wellbeing
• Annual Headspace membership and expanded wellness benefits
• Hybrid working model for Bobbers in the NY metro area
• Temporary work from anywhere for up to 2 months per year (after 6 months)
• Generous paid time off and company holidays to rest, recharge, and enjoy
• Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter