Marketing Manager, Campaigns & Messaging- Spine

Responsibilities

• - Campaign Strategy Leadership – Lead development of integrated marketing campaign strategies aligned with commercial, marketing and business objectives. Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives. Translate product strategy, customer insights and market opportunities into customer-focused marketing plans. Identify opportunities to create connected campaigns across customer segments, procedures, technologies and care settings. Establish campaign governance, planning processes and performance measurement standards.
• - Marketing Messaging & Content Strategy – Development of messaging frameworks, campaign narratives, value propositions and storytelling strategies. Ensure consistency of messaging across all customer touchpoints, channels and stakeholder audiences. Partner with platform marketing teams to evolve product positioning into market-ready customer communications. Guide development of claims-based content strategies leveraging clinical evidence and customer insights.
• - Campaign Development & Content Planning – Determine content requirements across digital, social, web, industry meetings and field communications channels. Guide prioritization of campaign investments and resources.

Requirements

• Education – Bachelor's degree required. Degree in Marketing, Communications, Digital Marketing, Business Administration or related field preferred. MBA or advanced degree preferred.
• 5-10+ years of progressive experience in marketing, campaign strategy, communications, product marketing or related commercial functions.
• Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical or life sciences environment.
• Experience leading messaging, positioning and content strategy initiatives.
• Strong strategic planning and cross-functional leadership capabilities.
• Proven ability to influence senior stakeholders and drive alignment across matrixed organizations.
• Exceptional communication, presentation and storytelling skills.
• Experience managing agencies, vendors and external partners.
• Spine or Orthopaedics experience preferred.
• Experience supporting surgeon, healthcare professional, ASC or healthcare system customer segments.

Preferred

• Preferred Skills: Brand Positioning Strategy, Budgeting, Collaboration, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Report Writing, Technical Credibility, Technologically Savvy

Benefits

• The anticipated base pay range for this position is : $102,000.00 - $177,100.00 Additional Description for Pay Transparency: Please provide the benefits applicable. Required for US Positions. Please copy and paste the applicable benefits into the empty text box below, based on the type of role. [DELETE ANY BENEFITS NOT APPLICABLE TO THE POSITION] Please use the following language: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year