Responsibilities

• Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
• Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
• Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
• Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
• Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
• Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
• Provides documentation and training to support marketing automation specialists.
• Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.

Requirements

• Bachelor's Degree - Required
• 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.
• 3 years of experience in Salesforce.com experience.
• 3 years of experience in Data management in and out of modern CRM or marketing automation platforms.
• Marketo Certified Expert - Preferred

Preferred

• Marketo Certified Expert - Preferred

Benefits

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
• Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.