Responsibilities

• Design and architect scalable email and SMS lifecycle programs that drive revenue across acquisition, onboarding, upsell, cross sell, retention, and reactivation stages.
• Build advanced multi channel workflows that dynamically adapt based on engagement signals, behavioral triggers, lifecycle stage, and purchase activity.
• Own deliverability health across platforms, including list hygiene, sender reputation monitoring, domain authentication, suppression management, frequency controls, and compliance with applicable regulations.
• Establish and enforce deliverability and workflow best practices to protect inbox placement and ensure long term channel stability.
• Lead the strategic development of automated revenue streams, ensuring workflows are structured for scale, performance optimization, and operational efficiency.
• Reduce operational overhead by systematizing processes, eliminating manual intervention, improving QA standards, and building automation frameworks that minimize errors.
• Oversee and refine segmentation architecture, lifecycle definitions, and lead scoring logic to improve qualification, conversion, and customer progression.
• Develop and execute comprehensive A/B and multivariate testing strategies across messaging, creative, offers, timing, and workflow logic to consistently improve engagement and revenue outcomes.
• Analyze full funnel and lifecycle performance, identify bottlenecks, drop off points, and revenue leakage, and proactively recommend optimization initiatives.
• Translate campaign and lifecycle performance data into clear narratives that communicate impact, opportunities, and risks to leadership and cross functional teams.
• Proactively surface insights, trends, and emerging opportunities by connecting data across campaigns, channels, and customer segments.
• Create executive ready reporting that not only presents metrics but explains performance drivers and recommended actions.
• Evaluate and implement tools, integrations, and enhancements that strengthen automation infrastructure and improve customer journey orchestration.
• Document governance standards, naming conventions, and workflow architecture to ensure scalability and organizational clarity.
• Elevate overall automation & lifecycle marketing capabilities across the department among peers through indirect leadership and mentoring

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, or marketing automation with demonstrated revenue impact.
• Advanced expertise in marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Klaviyo, or equivalent systems.
• Deep understanding of email deliverability best practices including authentication protocols, sender reputation management, suppression strategies, list hygiene, inbox placement monitoring, and compliance regulations.
• Proven experience designing complex, behavior driven nurture ecosystems and scalable lifecycle frameworks.
• Demonstrated success building automated revenue programs that increase conversion rates and customer lifetime value.
• Strong expertise in A/B testing methodologies, experimentation frameworks, and performance optimization strategies.
• Advanced analytical capabilities with the ability to synthesize data into strategic insights and compelling performance narratives.
• Experience integrating CRM, ecommerce, webinar, and payment platforms into cohesive automation systems.
• Strong project management discipline with a systems oriented, scalability focused mindset.
• Strategic thinker who proactively identifies growth opportunities and builds infrastructure that supports long term expansion.
• Excellent cross functional communication skills and ability to influence stakeholders at multiple levels.