Responsibilities

• Own install volume, ROAS, and downstream GMV performance across paid acquisition channels.
• Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms.
• Partner with Data teams to develop audience segmentation and user quality frameworks.
• Collaborate with Product teams to improve post-install conversion and activation experiences.
• Partner with Creative teams to develop testing strategies and performance hypotheses.
• Drive experimentation across audience strategy, bidding approaches, creative concepts, and channel expansion opportunities.
• Contribute to attribution, incrementality, and measurement initiatives in privacy-constrained environments.
• Build reporting frameworks and actionable insights for Growth leadership.

Requirements

• 5+ years of in-house user acquisition or paid social experience.
• Experience managing multi-million-dollar acquisition budgets.
• Demonstrated ownership of install and downstream business metrics.
• Experience with Meta, TikTok, Apple Search Ads, Google App Campaigns, or equivalent platforms.
• Strong analytical and cross-functional collaboration skills.

Preferred

• Marketplace, travel, ticketing, rideshare, or consumer app experience.
• Experience with retargeting and post-install growth initiatives.
• Experience influencing budget decisions through incrementality analysis.
• Familiarity with SKAdNetwork, MMM, and privacy-constrained measurement environments.
• AI fluency in acquisition workflows and reporting.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition