Responsibilities

• Lead the development and execution of trade marketing strategies that enable field sales teams to deliver brand and category growth objectives.
• Own trade marketing plans, including promotional strategy, customer programming, and trade investment optimization.
• Partner with Sales, Finance, Brand Marketing, and Supply Chain to develop customer programs that drive incremental volume, improve ROI, and remain within approved trade spend budgets.
• Serve as an integral participant in Demand Reviews and S&OP, contributing customer and channel insights to support accurate monthly consensus forecasts.
• Manage trade spend to ensure alignment with brand strategies and delivery of short-term and long-term financial targets.
• Provide the execution lens for innovation, including customer launch strategies, key account targets, and tracking launch compliance and performance.
• Develop, implement, and monitor channel pricing strategies to ensure consistency, competitiveness, and margin delivery.
• Act as the key liaison between field sales and internal cross-functional teams to ensure alignment, clarity, and strong execution of plans.
• Monitor in-market performance and execution, proactively identifying risks and driving course-correction actions to ensure revenue, volume, and brand objectives are met.
• Serve as a steward of go-to-market strategy, ensuring the customer and channel perspective is consistently represented in brand and category planning.

Requirements

• Bachelors degree in Business, Marketing, Finance, or related field.
• Minimum of 5 years of experience in trade marketing, sales planning, customer finance, field sales, or equivalent commercial roles.
• Prior trade marketing experience or 23 years of field sales experience.
• Minimum of 2 years of CPG experience.
• Travel Requirements: Ability to travel as required to support customers, field sales teams, and business needs.
• Experience using syndicated and customer data tools (e.g., IRI, Nielsen, SPINS, customer-specific POS data).
• Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Word.

Preferred

• MBA or advanced business degree.

Benefits

• Medical, Prescription, Dental, Vision Coverage
• Flexible spending accounts
• Disability coverage
• Life insurance
• Critical illness and accident insurance
• Legal and identity protection insurance
• Pet insurance
• Employee assistance program
• Commuter benefits
• Tuition assistance
• Adoption assistance
• 401(k)
• PTO
• Parental Leave