Sr Manager Social Media

Katy, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own social strategy and multi-channel storytelling across platforms while leading a growing team, aligning creative, production, and paid partners to deliver cohesive brand experiences and measurable social outcomes.

  • Strategic ownership: shape cross-platform social strategy and unified brand presence across major channels.
  • Cross-functional execution: drive collaboration with creative, production, paid media, agencies, and influencers to bring content to life.
  • Team leadership and delivery: oversee social content, ambassador programs, and performance optimization with rapid experimentation and clear ownership.

Job Description

Responsibilities
  • Lead strategy development and planning for major social platforms while shaping a unified brand presence.
  • Manage paid and organic content strategies and support the evolution of new and emerging channels.
  • Translate business needs into actionable social plans that resonate with audiences.
  • Drive collaboration with creative, production, and paid media teams to push innovation.
  • Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs.
  • Optimize performance through analysis, testing, and continuous refinement.
  • Partner with creative, production, paid media, agencies, and influencer partners to bring social content to life.
  • Collaborate with Customer Care, internal communicators, and cross-functional stakeholders to ensure a consistent brand experience.
  • This role also manages a growing social media team, fostering a productive and supportive environment.
Requirements
  • Bachelor’s degree or equivalent experience
  • 8+ years of social media, content, and brand marketing experience
  • Experience managing paid support across platforms
  • Strong communication and storytelling skills
  • Ability to manage multiple deadlines in a fast-paced environment
  • Experience leading influencer strategy and content development
  • Ability to take initiative and operate with urgency
  • Experience working cross-functionally with internal and external teams
  • A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Preferred
Academy Sports + Outdoors logo

Academy Sports + Outdoors

At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN.Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more.Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of 301 stores across 21 states as of March 7, 2025.Looking to join our team? Search available opportunities today: careers.academy.com

Founded in 1938
Katy, Texas, USA
14K employees (544 in marketing)