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Misfits

Sr. Manager, Social Content

New York, USA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive Misfits’ social content strategy and creator-led output for Gen Z across TikTok and Instagram.

  • Own the social content roadmap, calendar, posting cadence, and channel execution.
  • Must-have: Proven TikTok/Instagram growth with high engagement.

Job Description

Responsibilities

  • Develop and own Misfits’ social content roadmap, including content calendar and posting cadence
  • Build and test content pillars and repeatable formats that create an ownable social strategy for Misfits, creating love and loyalty with our core consumer
  • Partner closely with the Senior Creative Manager to define and evolve Misfits’ social voice, tone, and creative direction
  • Stay ahead of trends, memes, and cultural moments, translating them into brand-relevant content
  • Concept, shoot, and edit short-form video content (TikTok, Reels)
  • Create and/or source native, platform-first content that resonates with Gen Z and builds brand affinity
  • Develop repeatable content formats and series that drive engagement and consistency
  • Own day-to-day management of Misfits’ social channels, including posting and execution
  • Track and analyze content performance across engagement, retention, and follower growth
  • Identify what resonates with Gen Z audiences and scale winning content
  • Iterate quickly based on performance and cultural shifts, continuously optimizing output

Requirements

  • 4–7+ years of experience in social content strategy and execution within CPG, beauty, or lifestyle brands
  • Proven track record leading high-performing TikTok and Instagram content that drives engagement and cultural relevance
  • Deep, instinctive understanding of Gen Z culture, humor, and internet behavior
  • Strong creative instincts and taste level, with the ability to translate trends into original, on-brand content formats
  • Hands-on experience shooting and editing short-form video with an eye for native, high-quality content (Hi-Fi/Lo-Fi)
  • Experience sourcing, briefing, and managing external creators
  • Equally comfortable being strategic and hands-on
  • Strong analytical mindset with the ability to interpret performance data, identify patterns, and translate insights into better content
  • Content portfolio required demonstrating creative thinking, execution, and platform-native work

Benefits

  • Employer-paid medical, dental, vision insurance
  • 401(k) plan
  • Paid parental leave
  • 20 days paid time off + holidays
  • Paid time off to volunteer, give back, and follow your passion
Misfits logo

Misfits

We are a specialised creative agency that only work on marketing campaigns we believe will be effective & engaging. We handle everything from the Strategy, Campaign Idea, Creative Deliverables and we manage the full production. If you've got the balls for a fun and effective campaign, contact us: nader@misfits.ae We try to create 💩that is fun & effective! WHAT WE MAKE:Film | Web Series | Branded Content | Marketing CampaignsWHAT WE DO:Campaign Platforms | Strategy | Consulting | Creative | Script writing | Directing | Production | Post ProductionBRANDED CONTENT:We work closely with brands and agencies to create strong simple brand campaigns supported by engaging content in our own style. We only want to work with likeminded people and work on things we genuinely believe in. Our content is not made to compete with adverts but rather; with the endless hours of content uploaded online. Our rule of thumb is, if you wouldn’t share your own film then why would anyone else?“A good video is like a joint, it gets passed around!”

Founded in 2016
Dubai, Dubai, ARE
131 employees (39 in marketing)
www.misfits.ae

Traffic Signals

Monthly Visitors
114
Traffic Source Mix
Search
39.2%
Direct
40%
Referral
14.6%
Social
3.8%
Paid
1.5%

Headcount Trend

Current headcount: ~132
Misfits logo

Sr. Manager, Social Content

Misfits · New York, USA · Hybrid