Sr. Manager, Shopper Commerce

Responsibilities

• Shape and lead the annual shopper commerce plan for strategic retailer partners, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories.
• Champion data-driven shopper, category, and retailer insights to identify growth opportunities, shape strategic recommendations, define KPIs, and ensure alignment with overall company objectives.
• Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agency partners, influencing decision-making and driving clarity across complex initiatives to bring programs to market with speed and excellence.
• Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum.
• Drive strategic relationships and lead shopper commerce strategy for assigned retail partners to secure best-in-class placement, programming, and conversion.
• Provide strategic oversight of retailer Search, partnering with internal teams and agencies to guide keyword strategy, investment, optimization, and performance measurement.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across all channels including e-commerce and out-of-home channels.
• Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth.
• Own shopper marketing budget planning, allocation, optimization, and ROI measurement for assigned accounts, including recommending tradeoffs to maximize business impact.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• Minimum of 7 years of progressive experience in CPG shopper marketing, brand management, or omnichannel commerce, with a strong track record of driving results at national and/or key account levels.
• Recent, direct experience working with Walmart and Walmart Connect (WMC) is required.
• Deep knowledge of retailer media platforms and digital commerce fundamentals, including the ability to understand, evaluate, and guide retailer Search strategy and agency execution, with experience managing external agency partnerships.
• Proven ability to lead and execute omnichannel programs with top retailers, consistently delivering measurable business outcomes.
• Exceptional strategic thinking, analytical, and problem-solving skills, with demonstrated effectiveness in influencing stakeholders and driving alignment across complex, cross-functional initiatives.
• Demonstrates a strong sense of ownership, prioritization, and urgency, with the ability to manage multiple projects simultaneously and deliver high-quality results in a fast-paced environment.
• Authentic passion for purpose-driven brands with a demonstrated innovative and growth-oriented mindset.

Benefits

• 401k Match
• PTO, Medical, Dental and Vision coverage from Day One