Shopper Marketing Manager

Responsibilities

• Shopper Strategy & Planning: Build the shopper marketing plan and budget for each grocery account, including the marketing portion of joint business plans and account-specific launch strategies.
• Retail Media & Activation: Lead retail media, promotions, in-store programs, demos, retailer content, and creator activations that drive awareness, trial, and conversion.
• Measurement & Budget Management: Own shopper marketing spend, accruals, and performance measurement, turning results and retail data into clear recommendations.
• Cross-Functional Partnership: Work closely with Sales, Field Marketing, Brand, Finance, and agency partners to develop and execute programs that support retailer and business priorities.
• Build shopper plans: Develop the shopper marketing strategy, annual plan, and budget for each grocery account, including the marketing section of joint business plans.
• Own the promotional calendar: Partner with Sales and Finance to build promotional and in-store calendars spanning digital coupons, aisle offers, signage, displays, and other account-specific programs.
• Support new launches: Build shopper marketing toolkits and activation plans for new product launches across grocery accounts.
• Lead retail media: Brief and manage retail media across platforms such as Kroger 84.51 and other retailer media networks in partnership with media partners.
• Own retailer content: Manage retailer brand pages, product page copy, and supporting content while ensuring execution stays consistent with Everyday Dose brand guidelines.
• Manage creator programs: Lead influencer and creator programs for retail accounts, including briefing, creator selection, content development, and performance measurement in partnership with the Brand team.

Requirements

• 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
• Hands-on experience within conventional grocery, including major accounts such as Kroger or similar retailers, along with regional grocery accounts such as Publix or comparable banners.
• Food and beverage CPG experience, ideally within a mid-sized or high-growth consumer brand.
• Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
• Working knowledge of retail media and offer platforms, with experience using platforms such as Kroger 84.51 or similar networks.
• Comfortable working with SPINS or similar retail data and translating performance into clear business recommendations.
• Familiarity with retailer portals, brand page and content tools, and influencer or creator programs.
• Strong analytical skills and the ability to evaluate promotional effectiveness and make thoughtful budget allocation decisions.
• Strong strategic thinking with the ability to connect individual shopper programs to broader account and brand objectives.
• A strong eye for design and the judgment to recognize whether shopper marketing materials and retailer content are clear, compelling, and on brand.

Benefits

• Health, Vision, and Dental Insurance
• 401K Match
• Flexible Wellness Credits
• Helpr Support for Families