Director of Digital & Shopper Marketing

Responsibilities

• Lead the development and execution of shopper and omnichannel marketing campaigns across multiple platforms and retail partners.
• Own strategic planning, performance forecasting, budget management, and third-party agency relationships.
• Collaborate with leadership to define and implement strategic shopper marketing initiatives aligned with brand and business goals.
• Oversee paid media strategy and execution, including performance tracking and optimization.
• Leadership of Digital and Shopper Marketing coordinator
• Develop and present campaign recaps and performance reports to internal stakeholders and retail partners.
• Manage department contracts, vendor relationships, and invoice reconciliation.
• Partner cross-functionally with Sales, Operations, and Brand Marketing to ensure alignment and execution excellence.
• Stay current on retail trends, consumer behavior, and marketing innovations to inform strategy and execution.

Requirements

• Bachelor’s degree or higher in Marketing, Advertising, or related field.
• 10+ years of experience in digital marketing, or retail-focused brand marketing.
• 5+ years of Shopper Marketing experience, required
• Proven success in leading cross-functional teams and executing high-impact marketing programs.
• Strong analytical and budgeting skills; high proficiency in Excel and PowerPoint.
• Deep understanding of retailer dynamics, shopper behavior, and omnichannel marketing tactics.
• Experience managing paid media campaigns and agency/vendor relationships.
• Excellent communication, presentation, and interpersonal skills.
• Entrepreneurial mindset with a strategic and creative approach to problem-solving.
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Preferred

• 5+ years of Shopper Marketing experience, preferred

Benefits

• Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leave