Shopper Marketing Manager

Responsibilities

• Work closely with eCommerce and Retail Sales teams as well as the multichannel Marketing team to develop best-in-class trade/shopper marketing strategies and integrated retail marketing calendars; lead cross-functional communication to support trade/shopper initiatives nationwide.
• Build shopper marketing campaign strategies that strengthen brand relevance and presence by translating brand initiatives into shopper platforms through relevant campaigns and diverse tools and tactics.
• Create and execute retailer-specific programming; develop and present marketing and promotion-focused retailer presentations to generate retailer support and achieve superior execution of in-store programs.
• Work directly with retail partners to develop promotional programs, loyalty card promotions, and CPG app-based platforms (e.g. Ibotta, Instacart, etc.); liaise with relevant outside agencies for ongoing promotional campaigns.
• Manage and monitor budget, return on investment (ROI), and coupon and redemption activity/promotional discounting programs for all trade/shopper marketing initiatives.
• Plan and manage a calendar of nationwide trade shows, maintaining a positive brand presence throughout the year.
• Work with Brand and Marketing teams to develop and produce promotional and collateral materials for in-store and trade show usage and assist the Brand team with product launch plans and brand education for Sales teams and distribution partners.
• Identify and develop necessary tools for visibility, including point of sale, racks, shelving, and other assets to increase brand presence and market share and improve the in-store customer experience.
• Research and maintain a strong understanding of the latest trends in successful trade/shopper marketing and proactively drive the Marketing team toward new and innovative solutions for retail.
• Contribute to the continuous improvement of vendor selection to ensure maximum returns on investment into retail marketing promotions and activities.

Requirements

• Relevant 4-year degree in Marketing, Business, Business Administration, etc. (or equivalent experience).
• 3-5 years of relevant experience in shopper marketing with a heavy focus on natural channel business is required along with demonstrated success in executing marketplace programs.
• Highly proficient in relevant data analytics, including intermediate to advanced proficiency in Excel and AI tools, and able to build and present successful sales decks and presentations in PowerPoint.
• Strong understanding of retail sales and business drivers along the ability to translate this data into well-supported recommendations for retailer programs.
• Comfort working both independently and collaboratively in a fast-paced, remote environment, maintaining excellent organization and communication.
• Prior management experience strongly preferred.
• Desire and ability to learn more about all aspects of the VMS (vitamin, mineral, supplement) category.
• Proven ability to lead multiple diverse, simultaneous projects with challenging goals and objectives.
• Innovation-focused mindset; able to take initiative to find ways to drive growth.

Preferred

• Prior management experience strongly preferred.

Benefits

• Competitive compensation, commensurate with experience.
• Paid sick time.
• Paid holidays.
• Flexible paid time off.
• Paid volunteer time off.
• Medical, vision, and dental insurance.
• Flexible Spending Account - FSA.
• Company matched (4%) 401k.
• Eligibility for discretionary bonus.
• Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).