Sr Manager, Retail Marketing

Bentonville, AR (On-site)

$121K/yr – $162K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Walmart retail marketing across all touchpoints and channels, turning partnerships, budgets, and data into measurable, board-ready growth plans for a major consumer brand.

  • Growth ownership: omni-channel Walmart strategy spanning in-store, e-commerce, retail media, creator/affiliate programs, CRM, and loyalty.
  • Measurement and governance: build dashboards, ROI metrics, A/B testing, and performance frameworks to optimize programs in real time.
  • Cross-functional leadership: align licensees, internal teams, and Disney divisions to execute retail plans and share best practices.

Job Description

Responsibilities

  • Partner with the Walmart retail sales team to help develop comprehensive, future-focused, strategies to achieve business goals & objectives.
  • Lead end to end marketing strategy for Walmart retail channels that enables sustained growth through sales and marketing initiatives.
  • Lead omni-channel retail marketing plans inclusive of in-store, e-commerce, retail media networks, creator & affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion.
  • Develop marketing programs and presentations for Walmart buyer and marketing teams.
  • Maintain current knowledge of industry trends, competitors, consumer insights, business opportunities.
  • Create actionable recommendations to key stakeholders and seek out knowledge of competitive retailer program execution to share best practices.
  • Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics.
  • Collaborate with and influence licensees, internal promotional partners and with the other divisions of The Walt Disney Company to ensure optimal execution of retail strategies/programs.
  • Fiscal responsibility for budgeting, decision-making, tracking and reconciliation of retail marketing budget in partnership with the Director of Retail Marketing.
  • Manage key promotional deliverables for all internal & external parties (including retailer agencies) to deliver on-time and cost-efficient programs.

Requirements

  • 8+ years Retail Marketing experience and industry knowledge.
  • Demonstrated leadership across direct and indirect reporting relationships
  • Ability to demonstrate strategic thinking, clarity of communications and management of multiple business stakeholders
  • Exceptional presentation and negotiating skills
  • Data-driven and results-oriented, with the ability to communicate and optimize in real-time
  • Adaptable and responsive – can thrive in ambiguous business situations and in rapidly evolving retail environments including digital and e-commerce
  • Ability to collaborate, influence and persuade at all levels of an organization
  • Comfortable working through a matrix structure to deliver business objectives and share best practices
  • Proven ability to build strong relationships with key account stakeholders
  • Financial acumen and understanding retail marketplace, P&L, market research and data analysis
  • Available for business travel as needed. Possess a valid passport.

Preferred

  • 5+ years of direct experience with Walmart and Walmart Connect
  • Strong existing relationships through the broader Walt Disney Company – Corporate Alliance, Studio Brand, Promotions and Ad Sales
  • Ability to think strategically and synthesize large amounts of data, and to translate findings into actionable recommendations and plans. Experience presenting to a variety of levels of leadership.
  • Experience with successfully navigating a highly matrixed organization that requires the ability to quickly identify the right stakeholders and to develop effective relationships

Benefits

  • Disney benefits include health and savings benefits, educational opportunities and special extras.
Disney Experiences logo

Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.ParksDisney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences.ExperiencesDisney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney.ProductsDisney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.

4K employees (801 in marketing)

Traffic Signals

Monthly Visitors
66.3K
Traffic Source Mix
Search
48.9%
Direct
37%
Referral
12%
Social
1.7%
Paid
0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
461 (12% of company)
Median Career Experience
26 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
1

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