Responsibilities

• Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• Work closely with the Sr. Director of Product Marketing to build the annual business plan, by developing and executing Consumer Activation, Brand Building Event, and Athlete Celebration Marketing plans that ladder into the National Brand Calendar (National Pillars and Regional Campaigns).
• Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
• Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement.
• Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
• Collaborate with Global counterparts to ensure Consumer Activation, Brand Building Events, and Athlete Celebration strategy cohesion, alignment on best practices, and adherence to Global brand standards.
• Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity.
• Lead and evolve the company’s Consumer Activation, Brand Building Events, and Athlete Celebration marketing strategy, identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role.
• Remain agile and proactive in a fast-paced environment, effectively prioritizing shifting Sports Marketing and Athlete moments while owning ad hoc requests from strategy through execution.
• Collaborate with Insights, Marketing and Sales to activate across dayparts and channels.

Requirements

• 8+ years of brand marketing experience, ideally within CPG or lifestyle brands
• Proven experience building innovative integrated marketing campaigns
• Experience leading cross-functional teams, including project management
• Proven ability to lead high-performing teams
• Creative, curious, and consumer-obsessed; comfortable taking smart risks and pushing innovation
• Strong business acumen with an ability to connect brand building to commercial impact
• Ability to navigate throughout a highly matrixed organization
• Experience as an authentic brand advocate, storyteller, curator and clear communicator
• Demonstrated success leading complex cross-functional initiatives
• Excellent leadership, communication, and collaboration skills

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)