Sr. Manager, Product Marketing - Industrial & Embedded IoT

Responsibilities

• Own the full-funnel marketing strategy and execution for new product launches, including product messaging, assets creation, and global campaign activation.
• Drive industrial vertical marketing efforts, including thought leadership content creation and compelling messaging to drive awareness, preference, and conversion.
• Lead the 360-degree marketing team, including developer, digital, partner, brand marketing and PR/AR, to achieve marketing objectives aligned with the business unit.
• Partner closely with product management, engineering, sales, and regional teams to execute strategic initiatives throughout the product lifecycle.
• Manage major event marketing and demo strategies, delivering compelling customer experiences that showcase edge AI and connectivity innovations.
• Define clear marketing project plans, milestones, and success metrics; proactively identify and mitigate risks.

Requirements

• Bachelor's degree and 4+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• OR
• Associate's degree or equivalent degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• OR
• High school Diploma or equivalent and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred

• Bachelor’s degree in marketing, engineering, business, or a related field; MBA with technical background is preferred
• 8+ years of experience in product marketing, go-to-market strategy, or related roles within a technology company
• Demonstrated ability to lead cross-functional teams and manage complex, multi-stakeholder initiatives in a global environment
• Experience marketing semiconductor, platform, or embedded technology solutions to industrial, enterprise, or B2B audiences
• Strong understanding of industrial IoT, edge AI, and connected device ecosystems; hands-on experience in the industrial or manufacturing vertical is a strong plus
• Excellent written and verbal communication skills with a proven ability to craft compelling narratives for both technical and business audiences
• Exceptional proficiency in PowerPoint with a strong attention to detail and design sensibility for creating high-impact presentations and marketing collateral
• Strong project management skills with the ability to manage multiple concurrent workstreams and deliver results on time
• Comfortable traveling to industry conferences and partner events as required