Sr. Manager, Product Marketing - GTM & Launch

Santa Clara County, CA (On-site)

$200K/yr – $225K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end GTM engine for launches and major campaigns, coordinating cross-functional teams and driving measurable business impact from pipeline to revenue.

  • GTM Execution: Lead the planning, orchestration, and execution of high-impact product launches, major sales initiatives, pricing updates, and integrated marketing campaigns.
  • Cross-Functional Alignment: Serve as the central orchestrator across Product, Product Marketing, Sales, RevOps, Customer Success, Legal, and Finance to ensure lockstep alignment and seamless delivery.
  • Enablement & Training: Partner closely with Sales Enablement and PMM to ensure customer-facing teams are fully equipped with playbooks, messaging, tools, and training necessary to sell and support new initiatives on day one.

Job Description

Own the end-to-end GTM engine for launches and major campaigns, coordinating cross-functional teams and driving measurable business impact from pipeline to revenue.

  • GTM Execution: Lead the planning, orchestration, and execution of high-impact product launches, major sales initiatives, pricing updates, and integrated marketing campaigns.
  • Cross-Functional Alignment: Serve as the central orchestrator across Product, Product Marketing, Sales, RevOps, Customer Success, Legal, and Finance to ensure lockstep alignment and seamless delivery.
  • Enablement & Training: Partner closely with Sales Enablement and PMM to ensure customer-facing teams are fully equipped with playbooks, messaging, tools, and training necessary to sell and support new initiatives on day one.