Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Sr. Manager Product Marketing
USA
$95K/yr – $159K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the messaging and GTM for data and AI enabled research products, targeting institutional buyers, researchers, funders, and publishers.
- Lead strategic value prop development and audience-specific narratives to accelerate adoption and revenue.
- Coordinate launches across Product, Enablement, and Segment Marketing with strong sales tools and competitive materials.
- Synthesize product usage and market feedback to continuously refine positioning and buyer journeys across channels.
Job Description
Responsibilities
- Develop strategic value propositions and messaging frameworks
- Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers
- Lead GTM strategy and execution for new features, releases, and solution enhancements
- Partner with Product and Revenue Enablement to manage coordinated launches
- Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
- Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides
- Train sales and marketing colleagues on product value and market positioning
- Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights
- Synthesize input from product usage, sales feedback, and market data to inform positioning
- Contribute to persona development and buyer journey insights
Elsevier
We deliver mission-critical insights and tools for impact makers worldwide. Advancing human progress by providing solutions for better outcomes, global outreach, and stakeholder engagement. Let's shape progress together.
