Own the go-to-market narrative and cross-functional launches for data, AI, and analytics products targeting researchers, publishers, funders, and institutional buyers.

• Value messaging and competitive positioning: shape propositions and assets across Product, Sales, and Enablement.
• Audience-driven GTM: steer launches for new features with cross-team coordination and market feedback.
• Sales enablement and win rate: craft decks, battlecards, and training to accelerate deal velocity.
• GTM strategy and execution for new features, releases, and solution enhancements.
• Coordinate launches with Product and Revenue Enablement to ensure alignment across campaigns and materials.
• Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides.
• Train sales and marketing colleagues on product value and market positioning.
• Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights.
• Synthesize input from product usage, sales feedback, and market data to inform positioning.
• Contribute to persona development and buyer journey insights.