Responsibilities

• Product Positioning & Value Proposition - Define and own product positioning, segmentation, and value messaging across HVAC categories (e.g., heat pumps, furnaces, VRF, controls, IAQ).
• - Translate technical features, regulatory requirements, and system-level benefits into compelling, customer-facing narratives.
• - Develop persona-based messaging for contractors, distributors, reps, engineers, and end users.
• - Maintain messaging frameworks that evolve with market conditions, incentives, and competitive dynamics.
• Go‑to‑Market Strategy & New Product Introduction (NPI) - Lead cross-functional NPI planning and execution from concept to launch and post-launch optimization.
• - Develop launch playbooks including positioning, pricing strategy inputs, competitive comparisons, sales tools, and channel activation plans.
• - Partner with Sales, Channel Marketing, and Training to ensure readiness and alignment at field and partner levels.
• - Track launch success metrics (time-to-first order, attach rates, pipeline contribution, adoption velocity).
• Competitive Intelligence & Market Insights - Own competitive intelligence, including feature/benefit matrices, battlecards, and objection handling tools.
• - Monitor market trends such as electrification, efficiency standards, refrigerant transitions, and utility incentives.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 10+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
• Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
• Proven track record leading NPI go-to-market programs and portfolio messaging.
• Ability to translate complex technical products into clear customer value propositions.
• Strong presentation, storytelling, and stakeholder leadership skills.

Preferred

• Experience in cross-functional leadership in a matrixed environment.
• HVAC market experience preferred or similar building technologies background.

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.
• Benefits Offered Temporary/Contractors: - Eligible for the relevant benefit programs offered through our partner agencies.