Sr. Manager, Performance Marketing & Digital Growth

Tustin, CA (On-site)

$135K/yr – $165K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the core digital engine by leading paid media and SEO strategy, ensuring cross-channel integration with organic and nurture paths, and delivering measurable impact through reporting and data integrity.

  • Channel ownership: paid media strategy across search, social, YouTube, display, and retargeting with clear ROI signals.
  • Measurement and sharing: channel-level reporting that translates data into actions for leadership and cross-functional teams.
  • Collaboration and governance: align with analytics, CRM, and web teams and manage one direct report to speed execution and consistency.

Job Description

Responsibilities

  • Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
  • Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
  • Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
  • Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change.
  • Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
  • Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.
Zymo Research Corporation logo

Zymo Research Corporation

3.4 Glassdoor

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high quality research tools at affordable prices. Our vision..."The Beauty of Science is to Make Things Simple" is now truer than ever. Whether it's epigenetics, DNA, RNA, E. coli, or yeast based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.Zymo Research is historically recognized for its innovation of high quality nucleic acid purification technologies. Under the branding DNA Purification Made SimpleTM and RNA Purification Made SimpleTM, our technologies are pushing the limits of what is possible with nucleic acid isolation. As The Epigenetics CompanyTM, Zymo Research has also received much attention for its rapidly expanding portfolio of epigenetics products and services. It is our objective to develop and provide the most comprehensive set of tools for DNA, RNA, and epigenetic research and analysis available today. Thousands of peer-reviewed scientific publications from researchers around the world feature our technologies. Through innovation, our scientists have made streamlined DNA methylation detection possible, pioneered the micro-elution column for DNA and RNA purification, developed the simplest and the most sophisticated methods for high-quality plasmid DNA purification, and patented the first RNA purification directly from Trizol without phase separation among many other leading technologies in the industry.At Zymo Research, we are committed to quality and guarantee that all of our products and service will meet and exceed your expectations. We pledge to be honest and responsible for everything we do with you. We will treat you as we would like to be treated. Together, we will build a brighter future.

Founded in 1994
Irvine, California, USA
197 employees (11 in marketing)
52% recommend to a friend
54% CEO approval

Traffic Signals

Monthly Visitors
121.2K
Monthly Google Ads Budget
$11.8K
Traffic Source Mix
Search
51.2%
Direct
38.5%
Referral
7.9%
Social
1.6%
Paid
0.7%

Headcount Trend

Current headcount: ~197

Marketing Team

Marketing Team Size
8 (4% of company)
Marketing Roles Posted (Last 30 Days)
4

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