Sr Manager Owned Social Media - ZYN & IQOS

Responsibilities

• Develop and execute organic social strategies across multiple brands, including content planning, publishing, community management, and channel optimization.
• Translate brand and campaign objectives into social strategies, editorial calendars, content themes, and platform-specific executions.
• Define KPIs, establish measurement frameworks, analyze performance, and provide actionable insights tied to brand and business goals.
• Lead community management programs, including moderation standards, response protocols, escalation processes, and consumer engagement best practices.
• Identify opportunities to amplify high-performing organic content through paid support and real-time engagement.
• Partner closely with brand, creative, CX, media, insights, legal, regulatory, events, and agency teams.
• Utilize tools such as Sprinklr for publishing, listening, analytics, and workflow management.
• Monitor platform trends, audience behavior, and content best practices to continuously improve performance.

Requirements

• 8+ years of experience in social media, digital marketing, content strategy, or a related field.
• 2+ years of leadership experience managing teams, agencies, or cross-functional initiatives.
• Proven success managing Meta channel strategy, content development, publishing, measurement, and community engagement.
• Experience owning content calendars and coordinating complex review and approval processes.
• Strong analytical skills with the ability to translate social performance into strategic recommendations.
• Experience leading community management efforts, including moderation, escalation management, and consumer care.
• Strategic, consumer-focused, and performance-driven mindset.
• Experience working across multiple brands and complex organizations; regulated industry experience preferred.

Preferred

• regulated industry experience preferred

Benefits

• PMI offers a competitive benefits package including medical, dental, and vision coverage, 401(k) with company match, wellness and commuter benefits, pet insurance, generous PTO, and a flexible hybrid work model.
• Employees are empowered to innovate, grow professionally, collaborate within an inclusive culture, and contribute to PMI's mission of building a smoke-free future.