Sr Manager, Omnichannel Activation -Target

Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Target and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Target business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, program sell-in and execution. Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Requirements

• 7-10 years of CPG experience

Preferred

• Shopper, Ecommerce, Trade or Brand marketing experience preferred
• Digital commerce and retail media experience
• Experience with Roundel a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning

Benefits

• health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time