Manager, Commerce Activation

Responsibilities

• Manage a team of direct reports and their career development.
• Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 3+ years of experience in biddable performance media execution, with a strong preference for retail media execution
• Experience managing a team of direct reports
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem
• Strong drive to understand the retail landscape and latest trends in commerce media
• Experience with retail bid management platforms, such as Pacvue or Skai
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
• Ability to collaborate and work effectively with internal teams and external partners

Benefits

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days