Nutrire Brand Ambassador
Tricoci Salon | Spa
San Diego, CA (On-site)
In-houseContractEntry level2+ years exp.
4 hrs ago
Sr Manager, Marketing Activation (LOL Surprise)
Los Angeles, CA (On-site)
$120K/yr – $140K/yrSenior Level6+ years expFull time
Posted 19 hrs ago
Job Summary
Own and optimize cross-channel campaigns in the US, manage always-on content and influencer programs, and partner with marketing, creative, and planning teams to launch products and measure success.
- Lead multi-channel programs and content calendars
- Coordinate influencer activity and platform-native assets
- Track KPIs and translate insights into smarter future campaigns
Job Description
Responsibilities
- Lead integrated campaigns across digital, social, experiential, and retail channels, from strategy through optimization
- Own U.S. earned and owned activation, translating global strategy into market while partnering with key markets on brand consistency
- Lead the Always-On content strategy and content calendar across YouTube, Instagram, and TikTok
- Run earned and paid influencer programs
- Partner with Creative to develop platform-native marketing assets
- Work with the Planning team on product launches, messaging, and consumer insights
- Align with Digital Strategy and Media teams on paid social and influencer partnerships
- Support retail and shopper marketing with Sales and Merchandising, including retailer-specific programs
- Track campaign KPIs and turn performance insight into smarter future campaigns
Requirements
- 6+ years in consumer marketing, ideally in toys, entertainment, or CPG
- A track record of successful multi-channel campaigns
- Strong knowledge of social platforms, influencer marketing, and content creation
- Experience collaborating across teams and managing multiple stakeholders
- An analytical mindset, with experience tracking and reporting campaign performance
- Bachelor’s degree in Marketing, Business, or related field
Preferred
- Familiarity with global toy or entertainment markets
- Experience with tools like Google Analytics or Sprout Social
- Knowledge of children’s digital media regulations, including COPPA
MGA Entertainment
2.5 Glassdoor
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!TM, Little Tikes®, Rainbow HighTM, Bratz®, MGA’s MiniverseTM, YummilandTM, CarTunedTM, Wonder FactoryTM, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...
Founded in 1979
Los Angeles, California, USA
1.3K employees (362 in marketing)
36% recommend to a friend
44% CEO approval
Salaries
Posted range
$120K/yr – $140K/yr
Taken straight from the job posting.
Brand Activation median pay in the United States
Most pay falls between $70K and $121K. Based on 623 salaries.
Marketing Team
Marketing Team Size
160 (12% of company)
Median Career Experience
15 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
7
Traffic Signals
Monthly Visitors
333.1K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
42.9%
Direct
46.2%
Referral
5.8%
Social
4.2%
Paid
0.8%
Headcount Trend
Current headcount: ~1.3K
News about MGA Entertainment
Links
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