Sr Manager, Media

Responsibilities

• Media Strategy & Investment - Lead integrated National and Retail Media strategy across Wella Company's US brands, with a focus on Ulta, Target, and Walmart. - Translate brand, consumer, sales, and retailer objectives into clear, data-driven media plans. - Develop annual and quarterly media investment recommendations across National and Retail Media. - Identify opportunities to improve the media mix, test new channels, and drive stronger business results. - Serve as the media lead across Marketing, Sales, eCommerce, Influencer, and Trade Marketing, ensuring media plans reflect both brand priorities and retailer/commercial needs. - Influence stakeholders at multiple levels through clear, data-driven recommendations and strategic storytelling. - Connect media investment decisions to commercial outcomes, including sales, revenue, ROI/ROAS, and retailer performance. Media Activation & Agency Leadership - Lead day-to-day relationships with media agencies and ensure strong execution across campaigns. - Set clear objectives, KPIs, and expectations for agency partners. - Challenge agency recommendations and identify opportunities to improve effectiveness and efficiency. - Oversee campaign execution, pacing, optimization, and post-campaign analysis. - Manage media budgets and ensure accurate financial tracking, purchase order management, and reconciliation. - Sources and produces engaging content to ensure the blog and social media channels are up to date, relevant and interesting - Community management - Monitors and replies to messages and comments in a timely, professional manner - Tracks social media engagement to identify high-performing ideas and campaigns for scalability

Requirements

• 7+ years of progressive experience in media, with meaningful experience across both National Media and Retail/Commerce Media.
• Strong experience across the retail media ecosystem, including platforms such as Walmart Connect, Roundel (Target), and Ulta Beauty Media.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Demonstrated success managing multimillion-dollar media budgets and optimizing investments against business objectives, ROI, ROAS, and incrementality goals.
• Experience leading agency relationships and connecting strategy and execution across multiple media agency partners.
• Strong commercial mindset with the ability to connect media performance to sales and business outcomes.
• Exceptional analytical, communication, project management, and stakeholder management skills.

Preferred

• Experience in consumer packaged goods, beauty, personal care, or related consumer brands.
• Strong working knowledge of major media platforms including Google, Meta, Amazon Ads, TikTok, YouTube, DSPs, and retail media networks; hands-on platform experience is a plus.
• Experience leveraging marketing mix modeling, advanced attribution, audience strategy, and data-driven planning approaches to optimize investment decisions.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).