Sr. Manager, Marketing Operations at Malwarebytes | USA | $110K/yr – $135K/yr

Sr. Manager, Marketing Operations

USA (Remote)

$110K/yr – $135K/yrSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize the marketing tech stack and data-driven demand-gen engine to align lifecycle, routing, and pipeline reporting across direct and partner motions, driving measurable ROI through ABM, analytics, and efficient enablement.

Marketing Ops & Martech ownership: maintain platform integrity, automate workflows, and feed clean data into RevOps and dashboards.
Lifecycle & Routing ownership: ensure leads are scored, routed, and SLAs met with right context for reps.
Data, Segmentation & ABM: enrich, dedupe, segment, and orchestrate ABM lists for targeted campaigns.

Job Description

Marketing Automation & Martech: Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling.
Lead Lifecycle & Routing: Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context.
Campaign Execution: Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability.
Data, Segmentation & ABM: Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform.
Reporting, Attribution & Insights: Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI.
Process & Enablement: Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster.
Budget & Planning Support: Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate.
Martech Evaluation: Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.

4-7 years in B2B Marketing Operations, ideally in SaaS or cybersecurity, with at least 2 years owning a marketing automation platform end-to-end.
Deep, hands-on expertise with an enterprise-grade marketing automation platform and a leading CRM. Comfortable building workflows, debugging integrations, and writing your own reports.
Working knowledge of an account-based marketing / intent data platform.
Strong grasp of B2B funnel mechanics: lead scoring, lifecycle stages, MQL/SQL definitions, attribution models, and pipeline reporting.
Bachelor's degree or equivalent practical experience.

Experience supporting partner-led or channel/MSP go-to-market motions is a strong plus.
Analytical mindset — comfortable in Excel/Sheets at scale, and capable in SQL or a modern BI tool is a plus.
Excellent project management skills. You can juggle 20 in-flight campaigns and still hit deadlines without dropping the QA pass.
Clear, low-ego communicator. You translate between marketers, sales leaders, and RevOps without losing anyone in the jargon.

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world!

Malwarebytes

3.4 Glassdoor

Malwarebytes is reimagining security to safeguard devices, data, and people, no matter their location, lifestyle or means. A global leader in online protection, its suite of award-winning cybersecurity, privacy and identity solutions empower millions of people worldwide to enjoy their digital lives, free from threats and scams. Built and beloved by experts, Malwarebytes pairs a world-class team of threat researchers with proprietary AI-powered processes to supercharge and refine detections, providing unmatched protection against both known and unknown threats. Living up to its legacy, Malwarebytes continues to offer free tools that have long served as a first line of defense against malware and scams with new options for identity protection and data removal.Malwarebytes, powerful all-in-one digital protection that’s always by your side.

Founded in 2008

Santa Clara, California, USA

623 employees (70 in marketing)

www.malwarebytes.com

46% recommend to a friend

74% CEO approval