- Marketing Automation & Martech: Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling. - Lead Lifecycle & Routing: Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. Make sure every qualified lead reaches the right rep at the right time with the right context. - Campaign Execution: Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. Set the standard for naming conventions, UTM hygiene, GDPR/CCPA/CAN-SPAM compliance, and deliverability. - Data, Segmentation & ABM: Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. Lead deduplication, normalization, ICP segmentation, and ABM list orchestration through our account-based marketing and intent platform. - Reporting, Attribution & Insights: Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. Own MQL→SQL→Opportunity→Won funnel reporting, multi-touch attribution, and program ROI. - Process & Enablement: Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster. - Budget & Planning Support: Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. Surface where dollars are working hardest and where to reallocate. - Martech Evaluation: Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.