Responsibilities

• Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business.
• Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools.
• Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution.
• Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel.
• Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine.
• Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization.
• Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience.
• 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management.
• Track record of building, coaching, and developing high-performing operations or analytics teams.
• Deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus.
• Highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance.
• Working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks.
• Fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL with complex datasets.
• Strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design.
• Defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions.
• Excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives.
• Thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution.
• Willing to take on evolving responsibilities based on business needs.

Benefits

• medical, dental, and vision insurance with various plan options
• a 401(k) retirement plan with company matching
• a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December
• resources to promote wellness, ensuring you have the support you need both professionally and personally