Responsibilities

• Develop and execute targeted same-store growth marketing strategies to achieve utilization goals for general dermatology and cosmetic aesthetic clinics.
• Translate enterprise and clinic growth objectives into scalable, actionable marketing plans across multiple clinics and channels.
• Design and implement demand generation, engagement programs, and standardized playbooks to support national practice growth.
• Analyze clinic performance data to identify gaps, develop recovery strategies, and implement actions aligned with provider capacity and return on investment.
• Establish testing frameworks to evaluate marketing effectiveness and scale high-performing programs.
• Build and maintain performance reporting to communicate results, guide optimization decisions, and enhance patient experience.
• Manage marketing budgets, vendor relationships, sponsorships, and media placements with strong financial discipline and contract oversight.
• Partner with operations teams to drive campaign adoption, develop training tools and playbooks, and oversee the creation and approval of marketing materials across print, digital, social, and in-clinic channels.

Requirements

• Marketing Strategies & Execution: Experience in multi-channel marketing (retail, direct mail, OOH, digital, earned media, and paid media).
• Leadership & Collaboration: Ability to work with cross-functional teams, including C-suite, regional leaders, and clinical teams. Ability to build strong internal relationships and influence stakeholders.
• Adaptability & Problem Solving: Ability to adapt in dynamic environments and resolve complex marketing challenges.
• Data Analysis & Reporting: Analytical skills to measure, report, and optimize marketing effectiveness.
• Minimum Years Related Experience: 7-10 Years
• Required Education: Bachelor's Degree
• Preferred Education: Master\'s Degree

Preferred

• Master\'s Degree
• Experience overseeing ecommerce product sales, gift card promotions, direct mail campaigns, and physician referral outreach.