Responsibilities

• Serve as the business owner for Vuori’s loyalty and membership initiatives, leading program strategy, operational readiness, optimization, and long-term roadmap development.
• Define and evolve member benefits, rewards structures, engagement experiences, and retention strategies that deepen customer connection and lifetime value.
• Lead cross-functional implementation efforts across CRM, Retail, Ecommerce, Technology, Analytics, and Customer Service teams to operationalize scalable member experiences.
• Establish foundational processes, governance frameworks, reporting structures, and business rules that support scalable program management and future growth.
• Develop KPI frameworks, executive dashboards, and performance reporting to measure member acquisition, engagement, retention, and overall program health.
• Partner with Analytics and Finance teams to evaluate member economics, program ROI, incremental impact, and optimization opportunities.
• Identify opportunities to improve program performance through testing, customer insights, personalization, segmentation, and member experience enhancements.
• Manage loyalty platform partners, external vendors, and agency relationships while building executive-ready recommendations that translate customer insights into actionable business decisions.

Requirements

• 10+ years of experience in loyalty, membership, CRM, retention marketing, customer engagement, lifecycle marketing, or related customer growth functions.
• Experience launching, scaling, or managing loyalty or membership programs for premium retail, apparel, wellness, hospitality, or consumer brands.
• Strong understanding of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
• Proven experience leading large cross-functional initiatives involving multiple business and technology stakeholders.
• Strong analytical capabilities with experience leveraging customer data, performance metrics, and financial insights to inform decisions.
• Experience managing loyalty platforms, CRM technologies, CDPs, or related customer marketing technology ecosystems.
• Exceptional communication, presentation, and stakeholder management skills, including experience influencing senior leadership and executive teams.
• Self-starter who thrives in fast-paced, high-growth environments and is comfortable building new processes, frameworks, and capabilities from the ground up.

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits