Program Manager, CRM and Loyalty

California, MO (Hybrid)

$94K/yr – $150K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end CRM, loyalty, and integrated marketing programs from planning to delivery, coordinating cross-functional teams and stakeholder communications.

  • Manages multiple workstreams, timelines, and budgets
  • Translates business objectives into actionable delivery plans and evaluates success metrics

Job Description

Responsibilities

  • Lead planning, execution, and delivery of CRM, loyalty, and integrated marketing programs.
  • Develop program roadmaps, timelines, success metrics, and delivery strategies.
  • Manage multiple workstreams and dependencies across teams and stakeholders.
  • Identify risks, solve issues proactively, and keep programs moving forward.
  • Build trusted relationships with client stakeholders.
  • Lead status meetings, program reviews, and executive presentations.
  • Translate business objectives into actionable delivery plans.
  • Help clients navigate change and transformation initiatives.
  • Partner closely with strategy, creative, technology, analytics, and operations teams.
  • Coordinate work across distributed teams and time zones.

Requirements

  • 3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment.
  • Proven experience leading cross-functional teams and managing complex programs.
  • Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives.
  • Strong client-facing and stakeholder management skills.
  • Exceptional communication, organization, and problem-solving abilities.
  • Experience working across multiple disciplines, including strategy, creative, technology, analytics, and delivery teams.
  • Experience presenting to senior leaders and executives.

Preferred

  • Experience with loyalty programs .
  • Experience managing CRM transformation initiatives.
  • Familiarity with marketing technology platforms, CRM systems, and marketing automation tools.
  • Experience working with Fortune 500 brands and complex enterprise organizations.
  • Experience partnering closely with strategy teams and overseeing strategic workstreams.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
dentsu logo

dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$94K/yr – $150K/yr

Taken straight from the job posting.

See all dentsu salaries

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Recent News

dentsu logo

Program Manager, CRM and Loyalty

dentsu · California, MO · Hybrid