Sr. Manager, Loyalty Engagement & Redemption

Responsibilities

• Own the strategic vision and performance of our program’s redemption center.
• Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
• Drive growth in key engagement metrics, including first-time redeemers, active redeemers, redemption frequency, and diversified category participation.
• Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
• Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
• Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.
• Serve as the business owner for redemption performance and program profitability.
• Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
• Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
• Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 5–8 years of experience in Loyalty, CRM, digital engagement, merchandising, or promotions management.
• Experience managing or merchandising rewards, incentives, or promotional offers.
• Strong understanding of points‑based programs, redemption mechanics, or customer engagement levers.
• Analytical mindset with the ability to balance member value and financial impact.
• Strong cross‑functional collaboration skills, especially with operations, creative, legal, and external partners.
• Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously.

Preferred

• Experience with redemption platforms, loyalty CMS tools, or gamification vendors.
• Familiarity with sweepstakes, contests, or regulated promotions.
• Retail or e‑commerce loyalty experience a plus.

Benefits

• The annual base salary range is $115,000-$125,000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
• Foot Locker Benefits :
• - Employee Discount
• - Paid Time Off
• - Medical | Dental | Vision Coverage
• - 401(k) | Roth 401(k)
• - Stock Purchase Plan
• - Life Insurance
• - Flexible Spending Account
• - Opportunities for Advancement