Responsibilities

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
• Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
• Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
• Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
• Foster a culture of accountability, curiosity, and continuous improvement
• Communicate proactively with peers, managers, and leadership on plans, progress, and challenges

Requirements

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
• Expertise in lifecycle marketing best practices, especially in a product-led growth environment
• Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
• Experience managing direct reports and developing high-performing individual contributors
• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent prioritization and project management abilities
• Outstanding verbal and written communication skills
• High attention to detail and commitment to quality
• Four-year college degree or equivalent experience

Benefits

• This role is bonus-eligible. Articulate also offers a robust suite of benefits — visit the website for a full list.