Sr. Manager, Influencer Marketing

Responsibilities

• Scale influencer marketing into a significant and efficient member acquisition channel.
• Build a structured, performance-driven creator ecosystem spanning micro-influencers and brand ambassadors.
• Manage the channel budget, forecasting, and performance targets in partnership with senior Growth leadership.
• Develop disciplined performance frameworks tied directly to new member growth, CAC efficiency, and scalable forecasting.
• Maintain a strong pulse on the evolving creator landscape and proactively identify new platforms, formats, and partnership models.
• Brand Ambassador Strategy & Recruitment
• Identify and recruit high-impact paid brand ambassadors aligned to growth priorities.
• Lead the structuring and negotiation of commercial partnerships, balancing pricing, performance expectations, and return on investment.
• Develop creative strategies to get content produced that drives traffic and results.
• Partner with Legal to ensure contracts protect the brand while enabling speed and flexibility.

Requirements

• 6-8+ years of experience in influencer or creator partnerships, with a proven track record of scaling programs at meaningful volume.
• Strong DTC and performance marketing experience; subscription experience preferred.
• Commercial fluency — comfortable pricing deals, negotiating terms, reading performance data, and making ROI-driven decisions.
• Experience managing budgets and performance targets.
• Builder mindset with a strong bias toward action and accountability.
• Ability to operate with speed and clarity in a high-visibility environment.
• Experience leading and developing teams.
• Strong cross-functional collaboration skills.

Preferred

• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Benefits

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More