Sr Manager, Growth Marketing and Operations

Responsibilities

• Build and optimize integrated growth campaigns across paid search, paid social, email, landing pages, direct mail, account-based marketing, events, and emerging channels.
• Own paid acquisition strategy and execution, including testing, conversion tracking, budget allocation, forecasting, and performance optimization across a six-figure annual budget.
• Build and manage email and lifecycle programs across partner and patient audiences, including nurture, onboarding, re-engagement, event follow-up, segmentation, and triggered communications.
• Own the day-to-day administration and continued development of HubSpot Marketing Hub, including workflows, forms, lead scoring, campaign management, database health, and reporting.
• Serve as the primary marketing-side owner of the HubSpot and Salesforce integration, ensuring lifecycle stages, lead statuses, routing, attribution, and data flows remain accurate and scalable.
• Build dashboards and recurring reporting across funnel health, conversion, campaign quality, pipeline contribution, enrollment outcomes, CAC, payback, and ROI, then turn those findings into recommendations.
• Partner with Sales and Revenue Operations to improve lead qualification, handoff, follow-up, and feedback loops, and surface process breakdowns before they undermine campaign performance.
• Manage campaign-related website and landing-page updates in Webflow, improve forms and conversion paths, and support ongoing conversion-rate optimization.
• Process, enrich, route, and report on event leads, and help evaluate the effectiveness of events, sponsorships, direct mail, and other field-marketing programs.
• Establish campaign taxonomy, UTM standards, documentation, testing processes, and operating workflows that allow the marketing function to scale cleanly.

Requirements

• 7+ years of experience across growth marketing, demand generation, lifecycle marketing, marketing operations, or related B2B or B2B2C roles.
• Expert-level HubSpot Marketing Hub proficiency; you have built workflows, scoring models, segmentation, campaigns, and reporting rather than simply used them.
• Advanced Salesforce proficiency from a marketing and funnel-management perspective, including campaign architecture, reports and dashboards, lead and contact management, routing, attribution, and data hygiene.
• Proven experience building and optimizing paid-search and paid-social programs with direct accountability for strategy, execution, conversion tracking, and budget performance.
• Experience independently managing a six-figure annual marketing budget.
• Strong command of funnel metrics, campaign attribution, conversion optimization, lead scoring, CAC, payback, pipeline contribution, and ROI.
• Ability to build useful reporting and explain what the data means to both technical and nontechnical stakeholders.
• Experience working closely with Sales and Revenue Operations to build reliable lead-management and handoff processes.
• A builder’s mindset; you are energized by creating structure where little exists and do not need a large team or established playbook to make progress.
• A test-and-learn approach and the ability to make decisions using incomplete or evolving data.

Preferred

• Experience in healthcare, health technology, Medicare, remote patient monitoring, or another regulated industry.
• Experience in a partner-led or referral-based B2B2C model.
• Hands-on Webflow experience.
• Experience with account-based marketing, direct mail, events, or geographically targeted campaigns.
• Working knowledge of GA4, Google Tag Manager, SEO tools, Zapier, or similar technologies.
• Ability to draft and edit campaign copy when needed.

Benefits

• Competitive compensation with performance upside tied to outcomes you can meaningfully influence.
• Full benefits package.
• A remote work environment with direct access to marketing and company leadership.
• Meaningful ownership over the technology, campaigns, and reporting that will shape Proactive Health’s next stage of growth.
• The opportunity to build a growth engine rather than maintain someone else’s playbook.