EverHealth - Senior Growth Marketing Manager (Remote, US)

Responsibilities

• Own CollaborateMD’s MQL and pipeline targets, tracking performance against quarterly baselines and adjusting channel mix and tactics to hit goals.
• Deliver weekly and monthly reporting on funnel performance, spend efficiency, and test results, with clear recommendations for what to scale, fix, or stop.
• Partner with RevOps on lead handoff definitions, lifecycle stages, and data quality standards for the brand.
• Own CollaborateMD’s paid search, paid social, display, and remarketing strategy, working with our external paid agency and agency liaison on execution.
• Translate brand priorities, ICP definitions, and messaging into clear briefs, and hold the agency accountable for efficiency and lead quality (CPL, MQL to SAL conversion).
• Test and evaluate new channels and campaign formats, with a clear recommendation to scale or stop.
• Partner with the content team on AI-search and organic content clusters for CollaborateMD by setting topic priorities against ICP. The content team creates the content; this role owns prioritization and results.
• Review and approve content briefs and blogs for product accuracy, brand alignment, and tone of voice, ensuring messaging reflects CollaborateMD’s positioning and resonates with target audiences.
• Own keyword optimization and retesting on key product pages, and track organic traffic and MQL impact.
• Design and run a cluster-based ABM and outbound pilot with CollaborateMD Sales leadership, including target account lists, content as first touch, and multichannel follow-up.