Sr. Manager, Growth Marketing

Responsibilities

• Channel strategy and execution across paid social, paid search, and affiliates, managing internal teams and external agency partners to deliver against targets
• The paid media budget across the DTC portfolio, including allocation, pacing, and the case for where incremental dollars should go
• Work directly with paid media leads to set short and long term goals, CAC and efficiency targets, and guardrails for variable marketing spend
• An always-on spend framework and playbook by brand, with distinct buckets for product drops and seasonal collection releases
• Set the qualified-visitor and CAC definitions the business plans against, then allocate paid budget across markets and channels (Google, Meta, and others) against them every week
• Own and define acquisition strategy against named audiences and avatars: who we reach, what we want them to do, and what that is worth
• Design and hold web, SEO, and landing pages to conversion targets
• Partner with the wider DTC team to enrich the data and content available on site, and deep dive the opportunity to drive AEO and visibility within LLM-driven search
• Set the testing roadmap for performance marketing: own the experimentation design and calendar across email, SMS, app, and on-site to drive customer lifetime value
• Analytics and reporting rigor: the measurement framework, the reporting cadence, and the attribution point of view that tells us what is working and why

Requirements

• 5 to 8 years of performance marketing or growth marketing experience in a DTC or e-commerce environment, with direct ownership of a meaningful paid media budget
• Strongly analytical and obsessed with funnel metrics, with a strong point of view on which numbers belong on the dashboard and why
• Hands-on depth across paid social and paid search, with working knowledge of affiliate programs
• Experienced managing agencies and external partners, holding them to targets without micromanaging the execution
• Fluent in acquisition economics: CAC, LTV, contribution margin, blended versus platform-reported performance, and incrementality
• Proven at setting and running a structured testing roadmap, not just launching campaigns
• Able to translate who the customer is into creative and channel decisions, across a portfolio of brands with very different audiences
• Curious about how discovery is shifting toward AI and LLM-driven search, with an appetite to figure out what that means for acquisition
• At your best in a fast-paced, highly collaborative environment with many stakeholders across brand, e-commerce, and operations
• An owner’s mindset: proactive, accountable to outcomes, and comfortable making the call with imperfect data

Preferred

• Experienced across multiple markets or regions, which is a strong plus