Responsibilities

• Develop inbound and outbound marketing programs that drive qualified leads and pipeline growth across email, digital, social, paid media, events and partner marketing.
• Build and optimize email marketing workflows, nurture sequences and segmented campaigns in Hubspot. Maintain accurate marketing data and manage target lists.
• Own campaign performance end-to-end—from strategy to execution to reporting—with a focus on revenue impact. Own the campaign calendar and a disciplined go-to-market schedule.
• Partner with our digital agency to track and report on campaign and channel effectiveness, pipeline contribution, conversion metrics, and ROI. Analyze funnel friction points and implement data-driven optimizations through A/B testing.
• Stay current on the industry, our product capabilities, competitive landscape and target audience.
• Collaborate across the sales, product and client services divisions.
• Use GTM tools including Hubspot, Google Analytics, LinkedIn and AI tools for problem-solving and operational efficiency.

Requirements

• 6-8 years of B2B marketing experience, with deep experience and a proven track record in demand generation and pipeline growth
• Deep expertise in HubSpot and Google Analytics
• Strong analytical skills with proficiency in campaign analytics, conversion optimization, and performance reporting
• Experience with paid media channels including LinkedIn Campaign Manager
• Excellent project management and cross-functional collaboration abilities
• Highly motivated, self-directed, and comfortable working in a fast-paced, hands-on environment

Preferred

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan
• Health Savings Accounts
• Unlimited PTO
• Incentive stock option plan
• Tuition reimbursement