Director, Growth

New York City, NY (Remote)

$92K/yr – $145K/yrDirector/Executive10+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and drive the GTM strategy for priority verticals, build scalable playbooks, translate market insights into differentiated positioning, and collaborate with Growth and Marketing to shape campaigns and pipeline while cultivating senior-level partnerships to accelerate opportunity progression.

Lead strategy and cross-functional alignment across marketing, sales, and leadership
Develop repeatable GTM frameworks and practical tools to improve new business outcomes

Job Description

Responsibilities

Own and continuously evolve the GTM strategy across priority vertical(s), including target audiences, messaging, and priority accounts
Build and maintain scalable playbooks (personas, positioning, case studies, and proof points)
Translate market intelligence and category insights into clear, differentiated positioning
Partner with Growth and Marketing to align strategy with campaigns, content, and pipeline focus
Own contribution to qualified pipeline aligned to agency growth priorities
Identify, source, and engage high-value target accounts to build sustained opportunity flow
Build and nurture senior-level relationships to open doors and accelerate opportunity progression
Define, track, and optimize success metrics (pipeline quality, conversion, account penetration)
Develop and scale repeatable GTM frameworks that extend beyond the individual role
Translate strategy into practical tools, processes, and ways of working across teams

Requirements

10+ years of experience in multi-location, franchise, or local-at-scale marketing, media, or business development; agency, brand, or publisher side
Deep fluency across the Local-at-scale spectrum: national franchise systems, multi-location enterprises, and dealer/distributor networks (not single-location/independent franchisee work)
Proven track record of building senior relationships and opening doors at national brands with local execution
Strong strategic communicator; able to translate Butler/Till’s capabilities into Local-specific value across corporate and field marketing audiences
Working knowledge of the mechanics that make Local hard: co-op funding, brand-vs-local tension, multi-location attribution, and field enablement
Comfortable operating without a quota; motivated by category ownership and relationship outcomes, not just closed revenue
Collaborative by instinct; works well across marketing, growth, and leadership without siloing
Existing Local/franchise network is a plus; ability to build one quickly is the minimum

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998

Rochester, New York, USA

434 employees (125 in marketing)

www.butlertill.com