Growth Marketing Manager, TilePix at Tracer | New York City, NY | $115K/yr – $130K/yr

Growth Marketing Manager, TilePix

New York City, NY (Remote)

$115K/yr – $130K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

Job Summary

Own full-funnel growth initiatives across paid media, budget pacing, attribution, and testing, driving traffic, sales, and measurable ROI while collaborating with creative and partners.

Lead multi-channel campaigns and budget management
Build insights and attribution to inform partners

Job Description

Responsibilities

Campaign Strategy & Execution: Plan, launch, and optimize paid digital campaigns across paid social, paid search, retail marketplaces, and emerging channels to drive traffic and retail sales.
Budget Ownership & Pacing: Manage quarterly and campaign budgets—forecasting spend, tracking ROI down to the dollar, and reallocating funds based on performance.
Analytics & Reporting: Analyze performance data and sales signals to deliver clear, actionable insights to internal leadership, agencies, and retail partners.
Testing & Creative Strategy: Partner with creative teams to guide messaging and design, while leading structured A/B testing agendas to continuously scale winning tactics.
Attribution & Measurement: Refine platform tracking and attribution models to link marketing activity directly to business outcomes.
Communication and Collaboration: Communicate complex data in easily digestible formats that allow partners and teams to optimize their work, scale what is working and eliminate what is not.

Requirements

Experience: 5–7+ years in growth or performance marketing, with direct experience running large-scale campaigns on Meta, TikTok, and Google.
E-Commerce & Retail Ecosystem: Experience connecting digital media performance to retail marketplace outcomes (e.g., Walgreens, Walmart).
Analytical & Financial Skills: Strong ability to manage ad budgets, perform precise pacing/forecasting, and translate complex data into clear strategic narratives.
Project Management: Exceptional organization and attention to detail, with a track record of executing multi-channel projects smoothly.
Mindset: Proactive, data-curious, solution-oriented, and eager to adopt new digital platforms and measurement tools.
Communication: Ability to translate complex data and processes into clear insights and recommendations that internal teams, retail partners and other stakeholders can easily digest and act on.
Education: Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

Benefits

Comprehensive Medical, Dental, & Vision Insurance
401(k) with company match
Paid Vacation Time, Holidays, & Paid Parental Leave
Fitness Reimbursement Program & Free Photo Products
Summertime Wednesday Lunch BBQs (where applicable)

Tracer

2.7 Glassdoor

Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands. Tracer helps brands preserve their intellectual property and brand integrity globally, ultimately amplifying customer trust, loyalty, and satisfaction. We offer a comprehensive suite of solutions to address a wide array of brand abuses, including: counterfeiting, impersonation, cybersquatting, fraud, phishing, and more.At Tracer, we're on a mission to use AI to create a safe, secure, and authentic digital universe for everyone - where brands can thrive, and consumers worldwide can buy, share, search, click, download and navigate with confidence.

Founded in 2011

Boise, Idaho, USA

155 employees (10 in marketing)

www.tracer.ai

0% recommend to a friend

0% CEO approval