Responsibilities

• Develop and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and emerging advertising platforms.
• Plan, execute, monitor, and optimize multi-channel lead generation campaigns focused on increasing qualified pipeline and revenue.
• Build, manage, and optimize remarketing, audience segmentation, and account-based advertising campaigns.
• Create and continually improve landing pages, conversion funnels, and A/B tests to maximize campaign performance.
• Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and other emerging technologies to accelerate campaign creation, copy development, reporting, competitive research, and workflow automation.
• Develop compelling ad copy, creative concepts, and campaign messaging aligned with buyer personas and business objectives.
• Monitor campaign KPIs including CPL, CAC, ROAS, CTR, conversion rates, pipeline contribution, and revenue attribution.
• Implement ongoing campaign testing, including creative, audience, bidding, and messaging optimization.
• Manage advertising budgets and maximize return on marketing investment.
• Collaborate with content marketing to develop assets that support paid campaigns, including webinars, videos, white papers, case studies, and landing pages.

Requirements

• 5+ years of experience managing paid digital advertising campaigns for B2B organizations.
• Demonstrated success managing Google Ads, Meta Ads, LinkedIn Ads, and other paid acquisition platforms.
• Experience optimizing campaigns based on conversion data, attribution, and ROI.
• Hands-on experience using modern AI tools to improve marketing productivity and campaign performance.
• Strong understanding of Google Analytics 4, Google Tag Manager, conversion tracking, pixels, and attribution.
• Experience developing landing pages and optimizing conversion funnels.
• Strong analytical mindset with the ability to interpret data and make informed marketing decisions.
• Excellent written and verbal communication skills.
• Highly organized with exceptional project management abilities.
• Self-starter capable of managing multiple priorities in a fast-paced environment.

Preferred

• Experience marketing healthcare technology, SaaS, fintech, healthcare payments, revenue cycle management, or healthcare software.
• Experience with CRM and marketing automation platforms such as Zoho CRM, HubSpot, Salesforce, or similar systems.
• Familiarity with SEMrush or similar analytics platforms.
• Experience implementing AI workflow automation using tools such as Zapier, Make, n8n, or AI agents.
• Familiarity with conversion rate optimization (CRO) methodologies.

Benefits

• NexTrust offers competitive compensation, excellent health and dental insurance, paid holidays, vacation, and 401(k) opportunities in an established and growing technology company. You'll enjoy the flexibility to work remotely while helping shape the future of healthcare payments through innovative marketing strategies and AI-powered technologies.