Responsibilities

• Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline
• Define target segments and buyer personas, building tailored strategies for complex B2B buying groups
• Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams
• Develop and execute distributor marketing programs, enabling channel partners with tools, campaigns, and messaging to drive in-market growth
• Develop and implement positioning and messaging aligned to customer needs, market trends, and competitive dynamics
• Design and execute integrated campaigns that deliver measurable business impact across the funnel
• Partner cross-functionally with product management, sales, R&D, and regional marketing to ensure alignment and execution
• Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI
• Own marketing budget planning and tracking, ensuring effective allocation of resources, monitoring spend, and optimizing ROI across programs

Requirements

• Bachelor’s degree in marketing, healthcare, or related field of study.
• 7+ years of experience in B2B marketing within diagnostics, life sciences, or other complex, regulated industries.
• Diagnostics market and customer knowledge.
• Strong track record of managing the full marketing mix, including distributor/channel marketing, and executing integrated campaigns.
• Experience developing persona-based and segment-driven strategies.
• Hands-on experience with account-based marketing (ABM) in a global or enterprise environment.
• Experience supporting OEM or private label models.
• Experience working with distributors, channel partners, or indirect sales models.
• Ability to operate at both strategic and executional levels in a matrixed organization.
• Strong analytical, communication, and stakeholder management skills.