Responsibilities

• Develop and own the long-term global franchise vision and strategy for Fisher-Price, grounded in consumer insights, category trends, and regional business dynamics.
• Lead global licensing strategy across priority IP, defining priorities and promotional moments that drive revenue beyond the core toy business.
• Partner with Toy and Brand leads to build cross-franchise tentpole plans.
• Build multi-year franchise marketing plans that align global brand strategies with regional consumer products priorities to create strong, integrated global moments.
• Collaborate with retail development and commercial teams to create omnichannel marketing programs, retail activations, and content updates.
• Evaluate franchise potential for new content or brand extensions and lead franchise launch strategies for viable IP.
• Create, manage, and evolve global franchise pitch materials, including franchise decks, one-sheets, and selling tools for internal and external partner presentations.
• Lead global 360° franchise meetings, ensuring clear communication and alignment across regions and lines of business.
• Plan and manage franchise marketing budgets, including trade advertising investments.
• Maintain franchise calendars, milestones, and project trackers to ensure disciplined execution.

Requirements

• 8+ years minimum in Art Direction, Brand Design, or Creative Leadership
• Demonstrated ability to build and lead collaborative, cross-functional teams, and drive execution of cross-touchpoint programs.
• Strong relationship-building skills with internal partners and external licensors.
• International business and global marketing experience.
• Excellent presentation, verbal, written and interpersonal communication skills.
• High proficiency in project management, stakeholder management and prioritization.
• Ability to manage multiple workstreams in a fast-paced environment while maintaining strategic focus.
• COMPETENCIES REQUIRED: Proven expertise in franchise strategy, integrated marketing and brand management.

Preferred

• Experience managing multi-generational or heritage franchises strongly preferred.
• Creative storyteller with the ability to articulate a compelling vision and influence stakeholders at all levels.
• Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).
• Tapped into global adult- & youth-oriented design, marketing campaigns and trends.
• Ability to see large picture while not losing focus of details
• Openness to learn from others and the courage to inspire others.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.