Sr Manager Digital Marketing Strategy

Responsibilities

• Strategic Planning and Execution. Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize team to execute those strategies.
• Content Strategy. Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies. Take business priorities and distill them into guest-centric experiences. Craft briefs to effectively activate creative partners, ensuring content is highly performative while upholding brand and creative integrity.
• Analytics & Insights. Monitor, understand, and utilize data and key metrics from varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide insights to partner teams and identify performance opportunities. Leverage data & insights to prioritize actions for the team.
• Communication: leverage your strong written and verbal communication skills to onboard partners & leaders to your strategies across a broad spectrum of partners including executive leadership in Digital, Merchandising and Marketing.
• Innovation & Continuous Improvement: Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team.
• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals.
• Team Culture: Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive.
• Cross-Functional Partnerships: Establish strong cross-functional and cross-channel partnerships across Target. Act as a trusted expert & thought partner across the CFTs you lead & participate in.

Requirements

• 4-year college degree or equivalent experience
• 8+ years e-commerce experience
• Deep business acumen with an entrepreneurial, revenue-generating mindset
• Must have both strong technical acumen and a creative sensibility
• Excellent understanding of mass merchandising, retail, e-commerce and multi-channel retailing
• Demonstrated experience in strategic and cross-functional influence, planning and execution
• High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
• Must have passion for the art & science: strong technical acumen & creative sensibilities
• Strong written and verbal communication skills with the ability to present to varying levels of leadership

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation